Founder Playbook
Audience
“Left my job, left my home to live on savings and try and build my dream SaaS to $10K a month.”
Pin your goal-stated elevator pitch as your X profile pinned post — not the product link
Your pinned post should be your goal or storyline, not a product link. Rob's pinned post is the one-sentence stake-in-the-ground that tells every profile visitor what story they'd be following. A pinned goal converts profile-visitors into followers; a pinned product page doesn't.
R
Rob Hallum
SuperX$13K MRR
Starter Story
How I Used Twitter to Hit $10K/Month· 10:53