“Start with something entertaining. This is the viral post that you're going for — this gets you attention. Then you follow up with the educational or the selling. The final part of the loop is to turn it inspirational. Take a screenshot of the viral post, share what it means to you. Then rinse and repeat.”

Run a 4-post content loop: entertain → educate/sell → inspire → loop

Rob's posting system is a deliberate 4-post sequence, not random posting. Entertaining warms the algorithm, educational/selling converts attention from a place of goodwill, and the inspirational recap turns the win itself into another viral artifact — compounding each cycle instead of starting from scratch.