“you can psych a user up or you can psych a user down as they're going through your product and it's important to manage that motivation in a really intentional way”

Psych Framework: Manage Onboarding Motivation Like A Budget And Spend Wisely Before The Paywall

The psych framework treats user motivation as a budget you add to and draw from across every onboarding screen. An email form costs points; a credit card entry costs more. Build up psych points through value delivery before expensive screens, and never hit the paywall when the motivation balance is low. Companies that replace password creation with phone-OTP or Sign-in with Apple see material conversion gains from this principle alone.