“In one month you will have one scan and use case in one month you will have one say two document use case but when you combine everything together in one app then your retention is maintained… on a suite level we see good retention because on a sweet level there is that retention which is maintained because of different different use cases.”

Suite Bundling Retains Users Because Scenarios Rotate — Scanning Month, Document Month

Microsoft bundles Word, Excel, PowerPoint, Notes, Scanner and PDF signing into one M365 app. A user who barely touches it some months will have a scanning need next month and a document need the month after. The suite's breadth creates retention that no single-feature app can match — each scenario keeps a different segment engaged across time.