“We see almost a 5x higher trial to paid conversion rate on mobile than on other channels sometimes because of very obvious reasons like this credit card is already attached and there is a frictionless experience people trust providers like Apple Google Amazon to essentially manage their subscription.”

Mobile Gets 5x Higher Trial-to-Paid Than Web — Because the Credit Card Is Already There

Even at Microsoft's scale, the mobile app store drives dramatically higher conversion than web or direct channels. The friction of entering payment details on web kills trials; on mobile the card is stored and trust is already established. This frictionless payment flow is itself a growth lever — not just a convenience.