“On app store it's very Democratic App Store I like to think about it like YouTube is right like Paramount Pictures and a YouTube influencer they're pretty much competing for the same eyeball so we don't get a lot of advantage… a startup can start in Bangalore and start taking the spot on some keyword and start showing up above word.”

App Store Is Democratic — a Startup in Bangalore Can Outrank Microsoft on a Keyword

Ramit's bluntest insight: the App Store strips away brand moats. Microsoft has no guaranteed placement over a two-person shop. Every app — regardless of company size — has to earn discoverability through ASO, reviews, and relevance. For indie developers, this is the level playing field that makes the app store worth competing on.