“Monthly equivalent price when people can see oh it's just going to cost me $8 even if they have to be billed for the whole year it's good — we saw success there.”

Show monthly equivalent price even when billing annually — "$8/month" converts better than "$99/year"

Annual subscriptions look expensive at first glance. Displaying the monthly equivalent price ($8/month) alongside the annual billing total ($99/year) dramatically increased conversion in Microsoft's tests — users process a small monthly number as affordable even knowing they'll be billed in one shot. This single framing change is one of the lowest-effort, highest-return paywall experiments available.