“Instead of like lines of text using some kind of cards with GIFs — sometimes an animation and like demonstrating the value almost like a little video kind of yeah, sometimes that or sometimes just illustrations.”

Cards and animated GIFs on your paywall outperform text — show the value, don't describe it

Microsoft moved away from bullet-point feature lists on its 365 subscription paywalls to illustrated cards and short animations — showing, for example, 1 TB OneDrive storage flowing to six family members instead of just naming the feature. In an era of TikTok and Reels, visual demonstration converts better than clever copy. Paywalls are now competing with video content for attention.