“Requesting the phone number would cause such high drop off in it cause such high turn that you couldn't then monetize so by removing the requirement of a phone you would then monetize better correct.”

Removing the Phone Field from Onboarding Fixed Conversion for Consumer Subscriptions

For social-community apps, collecting a phone number makes sense for identity verification. For consumer subscriptions, that same friction kills conversion and long-tail LTV. Removing the phone field dramatically improved both conversion and retention — a reminder that onboarding borrowed from one product type can be poison for another.