“As soon as they changed it a lot of people actually started paying. They were more serious in terms of giving feedback. Felt much more refreshing in the sense that people were not only more serious but they were also more helpful in kind of like believing in this early stage product.”

Paying Users Give Dramatically Better Feedback Than Free Trial Users At Early Stage

After switching to a paid LTD, Pren found that customers who paid upfront were dramatically more engaged, more serious about feedback, and more invested in the product's success than free-trial users had been. For solo founders, the paid-user feedback loop accelerates product-market-fit discovery far more than a wider funnel of free users ever could.