“what's worked is just shipping often don't just have like one big video release like a lot of VC startups so for example I tapped into the influencer conversation that was happening at the time”

Ship often in public to build compound momentum without a big launch

Polus deliberately avoided the VC-style 'big reveal' launch strategy and instead published small, frequent updates tied to what the audience was already discussing. This consistent cadence kept Creator Hunter visible without requiring a viral moment every time. Over 7 months, that compound visibility drove 1,000+ users and 350+ paid conversions.