“a lot of people when they're building in public never go viral because they never join the bigger conversation... it's 100 times easier to just bring your ideas to where the focus is already happening”

Go viral by joining the big debate already happening in your space

Polus's post hit 500K impressions not because it was polished or had a big audience, but because it plugged directly into the hottest debate at the time — whether AI can build a real SaaS. Latching your launch content to a trending controversy lets you borrow existing attention rather than generate it from scratch.