“When people download the app, even if you have a freemium model, typically the largest percentage of your conversion will happen pretty quickly — like people will convert within the first seven days, and then there's a trickle of conversion over time.”

Most conversion happens in the first 7 days, then trickles

Your first week owns most of your conversion. Front-load value demonstration aggressively in onboarding — even if you're committed to freemium long-term — then design the long-tail trickle deliberately. That trickle is where freemium's compounding payoff lives.