“We ask if you're looking for a job or if you're looking to grow your business or to hire or something else based on your answer uh we then decide what type of content to show you often times we also know because we saw that you just searched for a job.”

Personalize which plan you show based on stated intent and inferred behavioral signals

LinkedIn combines explicit intent signals (onboarding survey: job seeker vs business builder vs recruiter) with implicit behavioral data (recent search history, profile completeness) to determine which premium plan and benefit messaging to show each user. Personalization removes irrelevant offers, increases conversion, and improves retention. Every downside Levit found came from under-personalization, never over-personalization.