“most writing can be reverse engineered back into these four different buckets it's either actionable aspirational analytical or anthropological... what's happening in that moment is your friend loves aspirational books and you hate aspirational books you love actionable books right”

Pick one of the 4A buckets — actionable, aspirational, analytical, or anthropological

Every piece of writing falls into one of four buckets: (1) Actionable — "here's how to do X"; (2) Aspirational — "I was broke, now I'm free, you can be too"; (3) Analytical — "here's what's happening in this trend"; (4) Anthropological — "here's what this group of people is going through." Pick the one you enjoy writing AND the one your target reader prefers consuming. Mismatch creates the "my friend loves this book but I can't get past page one" effect — both writer and reader were valid, the bucket didn't match.