Founder Playbook

Audience
you could you could say that an even easier place to start writing on a platform like X or LinkedIn or whatever is not you broadcasting but you just replying to other people's exactly yeah right and I yeah I I am a big believer in what is the simplest action Simplicity is velocity

Start by replying to others, not posting from a blank page

The blank-page trigger paralyzes most beginners. Replace it with the lowest-barrier action: reply on someone else's post. There's already a topic, a context, and an audience watching the thread. You don't have to invent anything — you just have to add one specific thought. After 100-200 high-quality replies on the same handful of accounts, you'll have followers, a voice, and natural compounding into your own posts. Simplicity is velocity.


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Nicolas Cole
Ship 30 for 30 / Premium Ghostwriting AcademyCo-founder of Ship 30 for 30 (digital writing course used by thousands of beginners) and Premium Ghostwriting Academy. Started his first ghostwriting agency for founders/executives in 2016. Author of 10+ books, treats writing as an athletic discipline.
The Bootstrapped Founder
Nicolas Cole — Harnessing the Written Word for Profit· 28:55
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