Founder Playbook

Mindset
I treat my writing like an athlete and I train every single day and I at the end of every year I'm I'm constant asking myself the question like okay my my right hand is more dominant than my left hand what do I have to do to cross train and I'll I'll put myself through exercises... reading the a page or two of the thesaurus every morning or I'll read books in genres that I have absolutely no real interest in

Train writing like a pro athlete — daily reps and deliberate cross-training

Most creators write to publish — pure output. Athletes train to compete — deliberate practice across weaknesses. Apply the athletic model: daily writing reps, plus weird targeted drills nobody else does. Read genres you hate to study foreign voice patterns; highlight a single book in three colors (voice / plot / structure) to reverse-engineer construction; read a thesaurus page every morning. The unsexy cross-training is what compounds into a voice nobody else has.


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Nicolas Cole
Ship 30 for 30 / Premium Ghostwriting AcademyCo-founder of Ship 30 for 30 (digital writing course used by thousands of beginners) and Premium Ghostwriting Academy. Started his first ghostwriting agency for founders/executives in 2016. Author of 10+ books, treats writing as an athletic discipline.
The Bootstrapped Founder
Nicolas Cole — Harnessing the Written Word for Profit· 14:40
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