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ship 30 caters to beginners it caters to I've I've really never written on the internet before how do I get started and it has really humbled me and made me realize that making things simple is difficult if you want to explain it to a beginner you can't you have to you have to have a level of clarity of someone who's mastered it in order to really explain it in a way that a beginner can understand

Writing for beginners is the hardest writing — and the biggest opportunity

Writing for experts is easier than writing for beginners because experts share vocabulary with you. Writing for true beginners forces ruthless clarity — you can't use any unexplained term. That bar is exactly why most experts can't do it: they don't have the meta-clarity yet, even if they have the underlying mastery. Pick your craft and challenge yourself to write a beginner-grade explainer of it. The reps build the highest leverage writing skill — and beginner content has the largest addressable audience.


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Nicolas Cole
Ship 30 for 30 / Premium Ghostwriting AcademyCo-founder of Ship 30 for 30 (digital writing course used by thousands of beginners) and Premium Ghostwriting Academy. Started his first ghostwriting agency for founders/executives in 2016. Author of 10+ books, treats writing as an athletic discipline.
The Bootstrapped Founder
Nicolas Cole — Harnessing the Written Word for Profit· 6:55
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