“nobody wants to go to the gym but everybody wants the results of going to the gym right nobody wants to eat healthy everyone wants the results of eating healthy and writing is sort of no different a lot of times the process of writing isn't always easy or enjoyable or fun but the outcomes are worth it”

Sell the outcomes of writing, not the writing itself

Stop pitching "write more!" — almost nobody wants to write. They want zero-CAC customer acquisition, category-defining thought leadership, passive income from digital products, status, or money. Each of those outcomes is achievable through writing, and writing happens to be the most scalable / lowest-barrier vehicle (50% of the internet is text). Lead conversations with the outcome the listener actually wants; writing is the means.