Founder Playbook
Onboarding
“in the beginning I sent with every sign with every I think purchase I had an automated email with a cly link uh and I this was a that was a massive heck for honestly I would recommend this to anybody um because as I said I had no idea of the use cases exactly and then I learned of all these people”
Auto-email a Calendly link to every new purchase
On every purchase, Klemke fired an automated email with a Calendly link. The calls revealed use cases he never anticipated (dream visualizers, book authors, musicians), what users were missing, and what they loved. Paying customers self-select as the highest-signal interview pool — they reveal the real jobs-to-be-done at zero acquisition cost.
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Nicolai Klemke
Neural FramesPhysics PhD → indie · text-to-video / "visual synthesizer" for musicians
The Bootstrapped Founder
Nicolai Klemke — Switching Lanes: Physics PhD to Indie Hacker· 31:34