“you're a musician You come to a site it says text to video for everyone or AI video generator and then you already need to do a mental step Hm maybe I can do music videos here right some people will not do this So you lose already some people versus you come to a site it says bam this is the platform to create music videos This is what you've been waiting for dear musician”

Niche Your Landing Page So Visitors Feel Instantly Understood

Nico's smart friend convinced him to drop the generic tagline and commit to musicians as the sole use case. The insight is that every extra mental step a visitor must perform to connect your product to their problem loses people before they even start the onboarding flow. Specificity on the landing page does the first step of onboarding before a user signs up.