“As soon as person signs up I ask him to add a website... around the minute I'll scan your website understand what it's about and create a few Pinterest pins for you to take a look at.”

Deliver a Tangible Output Within 60 Seconds of Signup for Instant Aha Moment

The onboarding skips configuration entirely and delivers a tangible output — real pins from the user's own site — within 60 seconds of signup. This 'aha moment' is built into step one, making it nearly impossible to bounce before experiencing the core value proposition.