“I like to call them interludes which are kind of the screens that break up questions to communicate specific information I think there are three types of content you could put on an interlude things that prove you do what you say you do whether that be charts graphs social proof testimonials reassuring the user there may be known anxieties that they have and time to value.”

Use Interludes to Deliver Proof, Reassurance, and Time-to-Value Between Quiz Questions

A raw quiz is just a series of questions — it collects data but doesn't build conviction. Nathan inserts 'interlude' screens between questions to do three jobs: (1) prove the product works with charts, testimonials, and social proof; (2) address known anxieties head-on ('lots of people worry about X, here's why that's okay'); (3) set time-to-value expectations ('you could see results by week 3'). The interlude framework transforms a data-collection form into a sales narrative.