“Quizzes are all about asking questions right we're asking questions to the user but an onboarding journey is about us conveying value to the user and it's really about us answering their questions don't focus on what questions you're asking but focus on what questions you're answering.”

Quiz Design Flip: Focus on Questions You're Answering, Not Questions You're Asking

Most onboarding quizzes are designed around data collection — what does the team want to know about the user? Nathan flips this: the quiz should be answering the user's unspoken questions — 'Is this app for people like me? Will it actually work? How long will it take?' Sometimes you can answer a user's question by asking them one (a multiple-choice that reveals the product's purpose). The goal is not to interrogate users but to sell them on the product through the act of discovery.