“The best place to start on web is that for example if you have a really long onboarding in app build it on web that's where you should start if you're a utility app and you have a hard paywall don't build a long quiz on web I've had some utility app founders asking me I'm really struggling to come up with questions to ask.”

Mirror Your Working In-App Onboarding on Web First — Don't Force a Quiz on Utility Apps

The most common web2app mistake is copying trends without checking fit — quiz funnels became popular, so everyone tried to build one regardless of product type. Nathan's rule: start web2app by mirroring whatever funnel already works in-app. If your in-app onboarding is long and journey-driven, replicate it on web. If you're a utility app with a hard paywall, your web equivalent is a simple landing page with a buy button — not a 15-question quiz.