“Their main source of traffic was people searching alternative to couch to 5K and they had this one blog post that ranked really high for that people went to the blog post then people go from the blog post to the App Store to becoming a subscriber so you would even lump organic traffic in that.”

SEO Blog Post as Organic Web2App Funnel — One Ranking Article Can Drive Subscriptions

Web2app isn't just paid ads — organic search counts too. One fitness app ranked for 'alternative to Couch to 5K,' used that single blog post to funnel search traffic to the App Store and convert subscribers. This is a zero-cost acquisition channel: write once, rank, and let the funnel do the rest. Nathan points to it as proof that web2app is broader than most people assume.