“It is never ever ever ever too early to start writing content. Start writing landing pages, start writing blog posts... write competitor pages, alternative-to pages, get it out there as early as humanly possible. The longer it's up there the longer ChatGPT, the longer Google will start indexing it.”

Write Competitor And Alternative-To Pages Day One Because Indexing Is A Long Compound Curve

Mike treats content as a compounding asset that must start ticking immediately, funded by LTD cash. He specifically targets competitor and 'alternative to' pages because they capture commercial-intent traffic from people already shopping the category he copied — and both Google and LLMs need months to index them.