“Then from here you just can access the API docs which are well very important um because you'll be building an integration and this is uh what we try and spend the most time on so that uh well it's very very straightforward for you to learn and start using”

For API Products, The Docs Are The Onboarding — Spend The Most Time There

Because Late is an API-first product, Mickey treats the docs as the primary onboarding surface and invests the most product time there. The bet is that frictionless, well-written documentation is what gets developers from signup to first successful integration.