“For the organic side we just focus on very bottom of the funnel keywords. We use tools like Ahrefs to find keywords with 300-800 monthly searches that have low competition but they are very very high intent. We just target terms like social media API, scheduling API for Twitter and things like that.”

Target 300-800 Search Volume Keywords With Low Competition And Bottom-Of-Funnel Intent

Mickey deliberately ignores high-volume head terms and chases small, boring keywords (300-800 searches/month) sitting at the bottom of the funnel. Low competition makes them rankable within months, and the buyer intent is so concentrated that even tiny traffic converts. This narrow keyword discipline produced $8K MRR in organic revenue alone.