“running a paywall campaign for existing users triggering the paywall in certain behavior for existing users either as an app open like we did in Mojo or after some key behavior event that paywall campaign actually drove I think about 15% of new revenue from the existing user base”

Run a weekly paywall for free users to unlock 15% incremental revenue

Mojo showed a paywall to existing free users once per week on app open and generated 15% of new revenue from that untouched segment. The frequency cap was key: users did not complain, and app store reviews showed no negative reaction. Most apps skip this entirely; triggering one weekly paywall for free users is a low-effort, low-risk revenue unlock that compounds with your existing UA spend.