“People usually underestimate the amount of work you actually need to put in. So I always ask myself what's the number of times you need to repeat this specific task that the chances of you not getting a client or a lead will be close to zero. How many times I need to do the cold DMs, how many times I need to post the content for the chances of me not getting something from that will be close to zero.”

Calculate The Reps Needed Until Failure Becomes Statistically Impossible

Mark's mental model for getting clients isn't whether a tactic works once but how many repetitions it takes before failure becomes statistically impossible. He frames cold DMs and content posting as volume problems and grinds until the odds collapse in his favor.