Founder Playbook · Starter Story
8 tactics from Mark
Teen From Kazakhstan Makes $1M/Year Online
Watch the full episode“I decided to make like a new campaign where I would do the free redesigns for these big brands and WOP was the first one that I did. I redid the landing page, redesigned the hero section and made a post about that and the post blew up to like 110k views overnight. Even though WOP itself didn't notice me, at this time I got around 10 to 12 call bookings overnight and closed the majority of them.”
Free Public Redesigns Of Big Brands Generate 10+ Overnight Call Bookings
After being rejected from every UX/UI design role he applied to over summer 2024, Mark pivoted to publicly redesigning big brand landing pages and posting them on X. His first attempt on WOP hit 110k views overnight and produced 10 to 12 call bookings, which he closed to launch his agency.
“Here's another example of the free work we've done. Did a redesign for the homepage of acquisition.com and then Alex Hormozi himself, he noticed this, and he actually responded to this tweet. And this post I would say it's probably the highest conversion post of my life. Maybe broke maybe like 15, 16 call bookings every night.”
A Hormozi Reply To Your Free Redesign Drives 15+ Call Bookings A Night
Mark repeated the free-redesign playbook on Acquisition.com and Alex Hormozi himself replied to the tweet. That single post became the highest-converting piece of content of his career, generating 15 to 16 call bookings overnight.
“Step five would be to make something cool for these big ass brands. How it works is that you find the most viral brands people talk about right now. Every month, every couple of months people have something new to talk about, and your idea is to spend as much time to make the highest quality of work for this trending brand name to then make it go viral.”
Pick Whatever Brand The Internet Is Currently Obsessed With And Ship Your Best Free Work For Them
Mark's repeatable launch tactic is to identify whichever brand the internet is currently obsessed with, then pour maximum effort into a single high-quality piece of free work for that brand. Riding existing attention is what made his posts go viral instead of trying to manufacture demand from scratch.
“You go from little amount of followers like a few hundred followers to a few thousand followers by doing giveaways the three things you can give away is usually the knowledge the product or the service so thing is you basically say like to get this you need to follow me you need to leave a comment you need to read box right and then I will send it to you like in the DMs and basically because of the giveaways I was able to go maybe like from 500 followers to like 5K followers in a couple of months by doing maybe like three giveaways in total.”
Three Giveaways Took His X Account From 500 To 5,000 Followers
To bootstrap his X audience past the cold-start phase, Mark ran giveaways requiring follow, comment, and repost in exchange for knowledge, product, or service. Three giveaways took him from 500 to 5K followers in a couple of months — the base he later needed for his free-work campaigns.
“3 to 5k followers is actually the best range of followers you can have why because you're big enough to make some of your content blow up right and you're not big enough for people to care about you enough so you can like make like a bunch of posts and just like test new ideas test everything you have in mind and uh let's say if it's not good enough then people just will not notice that it doesn't matter right you will not hurt your reputation.”
The 3-5K Follower Range Is The Sweet Spot To Experiment Without Reputation Risk
Mark argues 3-5K followers is the optimal range for testing content because the account is big enough that hits can break out, but small enough that flops go unnoticed and don't damage reputation. He used this window to rapidly experiment with formats before locking in the free-redesign playbook.
“On average I think we juggle between six to seven clients a month, some of them are one-off products, some of them are retainers, and I would say our average price for retainers is about 20K a month.”
Charge $20K Monthly Retainers Across 6-7 Clients Instead Of Scaling Volume
Mark's agency only takes six to seven clients per month, splitting between one-off projects and retainers. Retainer pricing averages around $20K a month, which is how the agency hits $80K monthly revenue without scaling the client count.
“The idea behind our agency is we help you to get noticed. We usually don't focus on conversions or little tweaks in landing page; we help to make something that will go viral.”
Position On Virality, Not Conversion Tweaks, To Defend Premium Pricing
Mark explicitly positions the agency around making clients go viral rather than running conversion rate experiments. That positioning is what lets him command $20K-a-month retainers from AI brands and partners like Contra instead of competing on landing-page tweaks.
“People usually underestimate the amount of work you actually need to put in. So I always ask myself what's the number of times you need to repeat this specific task that the chances of you not getting a client or a lead will be close to zero. How many times I need to do the cold DMs, how many times I need to post the content for the chances of me not getting something from that will be close to zero.”
Calculate The Reps Needed Until Failure Becomes Statistically Impossible
Mark's mental model for getting clients isn't whether a tactic works once but how many repetitions it takes before failure becomes statistically impossible. He frames cold DMs and content posting as volume problems and grinds until the odds collapse in his favor.