“The idea behind our agency is we help you to get noticed. We usually don't focus on conversions or little tweaks in landing page; we help to make something that will go viral.”

Position On Virality, Not Conversion Tweaks, To Defend Premium Pricing

Mark explicitly positions the agency around making clients go viral rather than running conversion rate experiments. That positioning is what lets him command $20K-a-month retainers from AI brands and partners like Contra instead of competing on landing-page tweaks.