Founder Playbook

Pricing
On average I think we juggle between six to seven clients a month, some of them are one-off products, some of them are retainers, and I would say our average price for retainers is about 20K a month.

Charge $20K Monthly Retainers Across 6-7 Clients Instead Of Scaling Volume

Mark's agency only takes six to seven clients per month, splitting between one-off projects and retainers. Retainer pricing averages around $20K a month, which is how the agency hits $80K monthly revenue without scaling the client count.


M
Mark
Skale$80K/month, $1M in 10 months, Silicon Valley design agency
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