“Step five would be to make something cool for these big ass brands. How it works is that you find the most viral brands people talk about right now. Every month, every couple of months people have something new to talk about, and your idea is to spend as much time to make the highest quality of work for this trending brand name to then make it go viral.”

Pick Whatever Brand The Internet Is Currently Obsessed With And Ship Your Best Free Work For Them

Mark's repeatable launch tactic is to identify whichever brand the internet is currently obsessed with, then pour maximum effort into a single high-quality piece of free work for that brand. Riding existing attention is what made his posts go viral instead of trying to manufacture demand from scratch.