“this is a a super niche keyword the way we find these keywords is we put up documentation put up articles and then we look with a sense for what do people actually click on and then double down”

Publish Documentation Broadly, Then Double Down On Whatever Actually Gets Clicked

Rather than upfront keyword research, Lucas publishes documentation and articles broadly, then watches which pages get clicks and doubles down on those topics. This let-the-data-speak approach surfaces the high-intent niche queries that big competitors ignore.