“we just added free me free free like I don't want to call it free trial but people could watch up to three recordings we were getting a ton of traffic to the site and it wasn't we weren't capturing any of those emails now it's 4% conversion we're getting 4% of the traffic's emails and now we have those email emails we can reach out”

A two-week free preview took email capture from zero to 4% of traffic

Smallbets.com had high traffic but was capturing zero of it. Louie shipped a free preview (up to three recordings) in roughly two weeks and converted 4% of visitors into email subscribers — a reachable list for the bigger paid offer later. Audit any product surface with traffic but no email capture and ship a sample-of-the-goods preview.