“We think of the free product as being enough features to lose weight, primarily through calorie tracking. Macronutrient tracking, more advanced diets like keto or intermittent fasting, calorie cycling — all of that is in premium. Premium's got over 40 features.”

Free = enough to lose weight; premium = 40+ features to level up

Aaron's framework for what goes free vs premium: free covers the core job (calories in/out, which is genuinely sufficient to lose weight); premium is the 'level up' tier with 40+ features for advanced diets, macro tracking, and calorie cycling. They add to premium rather than taking from free.