“For a number of years our bonuses that the company were paid out only if we met our revenue goals AND our weight-loss goals.”

Tied company bonuses to BOTH revenue AND weight-loss goals

Lose It! refused to let revenue be the only payout trigger for years. Company bonuses only paid if BOTH the revenue target AND the aggregate user weight-loss target were hit — hardcoding the mission into compensation so the team couldn't optimize monetization at the expense of outcomes.