“thinking of it as like a membership versus like a subscription because there's this whole thing around like female health and sort of supporting community and using your data for good”

Frame a subscription as a membership when your mission supports it

When introducing monetization at Clue, Lisa tested framing the subscription as a membership — you are funding research that doesn't exist anywhere else, supporting a community, and contributing data to science. This shifted the conversion story from 'pay for features' to 'join a mission.' For apps where users share a strong identity or cause, membership framing can lower resistance to payment.