“Free users just get a taste of the product, they have a shorter amount of time that they can record for. Premium users get a whole lot more, they have everything from writing styles to longer recordings to integrations with other apps.”

Cap The Free Tier At The Exact Moment Recording Becomes Useful Enough To Pay For

The free tier intentionally limits recording length so users hit the wall at the exact moment the product becomes useful. Paid unlocks longer recordings, writing styles, and integrations — turning activation friction into the paywall trigger and avoiding the dead-weight 'forever free' bucket.