“I realized I needed to do SEO stuff. I started to think about what kind of blog posts I could write that users can find interesting and related to notion and Google Sheets. That's right now one of our main traffic channels.”

SEO blog posts on niche keyword pairs become the top traffic channel

The Google Workspace marketplace provided initial installs, but Leandro quickly identified that organic search could compound over time. He built a content strategy centered on intersection keywords between Notion and Google Sheets, turning the blog into the primary ongoing traffic source.