“we were going on VIP white globe onboarding calls where we literally took people through the product so they could use it correctly because the reason why most people stop using software is because they don't understand it it's not because it doesn't work”

VIP white-glove onboarding calls turned confused early users into evangelists

Cleo ran personal onboarding calls with every early customer to ensure they could actually use the product. This reduced early churn caused by confusion rather than product failure, and transformed early customers into testimonial providers and brand evangelists who amplified the launch.