“from 10K to 30K we really grew a lot off the back of these free code camp collabs which was basically me recording an 8hour course giving it to Free Code Camp for free so they can publish on their YouTube channel”

Donate Long-Form Courses to Established Platforms to Unlock Massive Reach

Rather than trying to build his own audience from scratch on YouTube, Lane piggybacked on Free Code Camp's existing authority and subscriber base by contributing free content. This gave boot.dev exposure to a massive, pre-qualified audience without ad spend. The growth from $10K to $30K monthly revenue was largely driven by this strategy.