“I haven't spent a dollar on marketing within the last year and we're literally still printing which is really good”

Put Apps on Autopilot Once the Organic Distribution Flywheel Self-Sustains

After cracking the viral format and scaling it across creators, Kishi stopped active marketing spend entirely and let the existing content flywheel sustain downloads. He then moved on to building his second app while Social Wizard continued generating revenue passively. The implication is that durable top-of-funnel content keeps bringing in new users without additional spend.