“A lot of people believe in this idea of virality being a luck game But if you're putting out a 100 videos per day that's 700 videos in a week If one went viral I don't think you would call that luck You would pretty much think that you earned that And so when it comes to distribution it's never luck It's deterministic”

Treat Virality as Deterministic Volume Not Random Luck

Kishi's playbook starts with three videos a day across two accounts, then ramps to ten, then twenty, then a hundred. The frame shift is important: going viral is not a lottery ticket but a numbers game you can engineer. Volume and consistency replace hope as the distribution strategy.