“Distribution is always a show don't tell game A lot of people think you need to try and sell your products but demo what it does Show people how it works If they find value in it they're going to download it They're going to give you money and your app is going to scale”

Demo the Product in Action Instead of Pitching Its Features

Kishi paid a micro-streamer $120 to use Social Wizard on camera while trying to reply to a girl's story. The viewer never felt sold to — they just watched someone solve a relatable problem in real time. That single video hit 2 million views and brought in tens of thousands of dollars.