“You're looking for the peak motivation moment — if you need a few screens to build motivation and build intent, then display the paywall. After we make that projection we tell you the good news is we can save up to three, four, five years of your life together — that's the moment where there's high motivation.”

Show the Paywall at Peak Motivation — After the 22-Years-of-Screen-Time Report

Opal tested dozens of paywall placements and converged on showing it immediately after the onboarding lifetime screen time report — a moment of peak anxiety and motivation. This sequence lifted trial start rates from 7% to 17% of all downloads. The principle: the paywall must arrive at the precise moment when the user most wants to change. Finding that moment is the design challenge.