“I started publishing blog posts and tutorials about how to password protect categories in Woo Commerce and because it was unique we got to the top of Google straight away and we got our first sales within a few days.”

Writing the Only Tutorial for an Unsolved Problem Gets You to Page One Fast

Because Katie's plugin solved a problem nobody else had solved, publishing tutorials about that exact problem produced immediate first-page rankings and sales within days of launch. Writing the only tutorial for an unserved keyword means Google has nothing else to rank, making the path to position one almost trivially short.