“Hard paywall before you sign in for the first time. It's like, how many users are actually going to pay before they actually see their product? And the answer is a lot.”

A hard paywall before the user ever sees the product — a lot of them still pay

A hard paywall placed before any product access converts far more users than intuition suggests. Gating the experience at the moment of peak intent — right after a personalised onboarding quiz — is what makes a consumer subscription app's economics work.